Cutting through the noise of ‘build back better’

Cutting through the noise of ‘build back better’

BLOG · BY TTF CEO DAVID HOPKINS · 16 July

The Government may be going back and forth on issues such as mask wearing and Brexit, at the TTF we are working to cut through the noise of ‘build back better’ and engage with those decision makers in the industry seeking to turn rhetoric into reality.

As any economist will tell you, one of the foundations on which businesses flourish is certainty. Of late, this has become a rare commodity in the UK, as we’ve seen the Government go back and forth on issues such as mask wearing which as of yesterday morning is set to become mandatory in shops in England from 24 July, and of course, Brexit.

Having two drivers of uncertainty is damaging for businesses and investment in the UK, but at least one we can end. Finalising a comprehensive trade deal with the EU would give businesses some certainty and encourage investment into the COVID-19 recovery. So, as the Government embarks on a second multimillion pound ‘preparing for Brexit’ advertising campaign, we will be reciprocating by reminding our politicians of the importance of securing a trade deal.

Meanwhile we are working to cut through the noise of ‘build back better’ and engage with those decision makers in the industry seeking to turn rhetoric to reality. The industry campaign, Wood CO2ts less, Conversations about Climate Change, and in the upcoming Confederation of Timber Industries virtual roundtable, ‘Why timber is leading constructions Net Zero recovery’ is ensuring that timber is at the top of the table.

The timing is useful with the Green Homes Programme, as announced last week, still to be fully detailed, and the industry engaged in the Construction Leadership Council’s ‘Road to Recovery’. Promoting the dual effectiveness of timber as an excellent insulator, as a form of carbon capture and storage, and as an innovative building solution will be a top priority.

In this spirit, we encourage you to connect with us on social media, whether LinkedInTwitter or Facebook to ensure that these messages reach all – and help grow the use of timber.

Join thousands of people who get the latest insights and stats from experts across the timber industry by subscribing to our newsletter.