TTF Essential Foundation of Sales Management

EFSM is a six-day programme delivered over 12 months that supports talented individuals to successfully manage a portfolio of customers, particularly in the timber industry.

TTF's Essential Foundation of Sales Management (EFSM) Programme

EFSM Programme

The six-day programme is delivered over 12 months and is recognised by the Institute of Sales Management (ISM). Developed with Reed Consultants, this programme supports talented individuals to successfully manage a portfolio of customers, particularly those in the timber industry.


This programme is ideal for future Sales Executives who require a foundation of sales management techniques, skills and knowledge to be successful in sales.

Workshops & E-Learning

This programme involves both online and offline training.


There are four main workshops: Induction, Selling and Me, Deliverable Results (2 days) and Ultimate Sells. The programme will finish with a Profitable Portfolio Results Presentation & Awards. All workshops take place at The Holiday Inn, Coventry.


The online element of the course is split between e-learning and project work. E-learning is in bite sized chunks and consists of modules spread across the 12 months, in total there will be in the region of 15 hours of e-learning over the whole course. The project work is designed to form part of the delegate’s ‘day job’, with online tutorials and other activities which will average out at 1-2 hours of leaning per week.

Costs & Course Dates

The next cohort is proposed to start on Thursday 26th September. 


Each cohort takes on 12 delegates and places are first come, first served.


TTF Members receive 50% discount on the EFSM Programme.



  • Welcome by the Timber Trade Federation
  • Strategy growth sales in the timber industry
  • TTF Academy Learning Management System
  • Sales Tactics Toolkit
  • Selling skills
  • Networking
  • Listening & communication
  • Teamwork
  • Buying signals relating to others
  • Stress in Sales – Find the right balance

Deliverable Results (Two days)

  • Secrets of Successful Sales by Alison Edgar
  • Social media marketing analysis
  • 100 ways to improve your sales success
  • SMARTer not harder
  • SWOT with a So What

Selling and Me

  • Negotiation skills to maximise margins

Ultimate Sales

  • Delivering inspirational presentations

Don't just take our word for it ...

I had such a great day! I can truly say that is the best course I have been on yet!  Feeling very excited and determined about the course already!  Makes you feel excited about working in sales and the future it holds.

Katie Turpie, Sodra

An excellent session that really helped me look deeper into the workings of sales and better adapt my approach towards each customer. Sue was a fantastic tutor who really brought the session to life by engaging the class and giving us supportive feedback where needed – it’s a great opportunity to meet other students from across the trade too!

Callum Pollard, Brooks Bros