Code for Construction Product Information (CCPI)

Summary of CCPI

As part of post-Grenfell reforms across the construction industry, the Code for Construction Product Information begins its roll-out this summer. TTF is encouraging all members, regardless of whether they may be directly affected by this currently voluntary but morally obligatory code of best practice, to align themselves with the ethics behind its development, and to ensure they can demonstrate to customers their conformity with the principles and practices which it comprises.

 

You can download the report here.

 

Give your response to the consultation by Wednesday 31 March through this document

Key documents:

Consultation background & Introduction to the code:  Construction Product Information Industry Consultation: Better Data, Safer Building

 

Additional slides from 4th Feb 2021 CPA webinar

 

Initial findings of the Marketing Integrity Group – 2019

 

Setting the Bar  – October 2020

 

Raising the Bar  – August 2019

 

Building a Safer Future – Hackitt Review original report, 2018.

Key websites:

Building Safely – home site for the Code and Consultation

 

Building a Safer Future Charter

What is CCPI

Developed by an inter-disciplinary Marketing Integrity Group covering the universe of construction products, working under the auspices of the Construction Products Association, the Code asks of all those involved in marketing, sales, distribution and installation of construction products to ensure that information provided to buyers is:

 

– clear
– unambiguous
– accurate
– up-to-date
– ‘accessible’ – so that any ‘competent’ individual working with or installing the products can understand how and where to use them, and the limitations of use.

 

It sets minimum requirements for:

 

-the creation of product information, including sign-off processes and version control
– the maintenance of core information and associated information
– providing support to customers and users
– proving the competence of anyone involved in conveying information – even verbally – to the end-use buyer or specifier. Thus ethical behaviour and presentation of correct, specific, and accurate product information, when selling in any context (in person, over the telephone or online), will fall under the code.

 

The Code works through online information audits and per-company licensing; the license fee is yet to be decided (as at 15th March 2021) but, we are told, it will be set at a level at which the vast majority of SME construction product manufacturers, suppliers and distributors, can afford.  It will be policed through Construction Products Information Ltd (CPIL), a new independent auditor working within the already-established and respected Considerate Constructors Scheme (CCS) secretariat.

 

How could my business benefit? 

Throughout the construction products supply chain, companies are now looking at how they present information, also whether their teams are sufficiently qualified, whether they are presenting an accurate description of products and their performance. Making your company ready to offer customers the highest levels of customer service, technical information and ethical standards of behaviour will benefit your reputation and thus your potential for enhancing sales.

Where did CCPI come from?

The Code is part of on-going work to improve both competency of people working across construction and to improve the quality and accuracy of construction product information. This emanates from Dame Judith Hackitt’s post-Grenfell review:  Building a Safer Future.

 

Two subsequent reports, Raising the Bar (named after the challenge which Dame Judith Hackitt laid down to the construction sector), and, published in October 2020, Setting the Bar, divided up the task of meeting the challenge into a series of Working Groups.  WG12, now called the Construction Products Competence Group, has been working on providing a roadmap and suggested standards for the construction supply chain for the past two years.

 

Part of WG12’s work is to develop a competence framework for individuals working across the supply chain; the Marketing Integrity Group, linked to WG12, are tackling ethical behaviour in marketing and selling, and accurate information provision at all levels, including the competence of those involved in sales & marketing roles.

Who needs to comply?

To demonstrate that the timber supply chain is ‘doing the right thing’ , the TTF wishes all members, wherever they sit in the construction products supply chain, to map out how they might improve their provision of accurate, specific information about products and their performance, including information provided about life-spans, warranties and guarantees. We also wish members to start examining how they might prove the competence of any staff involved in creating or transmitting information, from product design and marketing through to sales and distribution. TTF will aim to develop verifiable standards to ensure that the markets for our materials retain confidence in our products.

 

CCPI is at present a voluntary code, with much of its thrust oriented at those who are the final stop along the construction products information journey before the product is purchased, or specified for purchase.  Our merchant members, whether they have one branch or many, will potentially be the first to feel the business impact of the Code, if their peers in the merchanting sector begin to utilise the reputational benefits of code compliance. TTF members who supply direct to specifiers (architects, designers, housebuilders, major contractors) will also fall within the scope of CCPI.

 

There is an extended roll-out period for CCPI, starting in June this year and continuing onwards: not everyone will be able to complete their journey to compliance by this summer.  Trade associations may also become ‘code compliant’, and TTF itself is looking at how this may be achieved, so that we are recognised as a duly responsible organisation.

To which products does the Code apply?

The code applies to all products, from CLT to carcassing, skirting and panel products.  It covers anything used in a new-build or a refurbishment or fit-out project.

 

The Code is not specifically linked to performance-critical products such as structural timber or flame-retardant materials.  It covers a much wider brief.  It is primarily concerned with the ethics related to the provision of correct, accurate construction product information.

 

TTF has already been addressing certain aspects of product information such as Chinese plywoods and currently our campaign on correct description for preservative-treated products. Engaging with CCPI continues the theme of promoting best practice.

Definitions

CCPI offers various helpful ‘definitions’, outlined below. For more information see these slides.

 

Product information:

Any information about a ‘construction product’ made available to internal and/or external stakeholders, which includes, but is not limited to, in PRINT, WRITING, ONLINE, ELECTRONICALLY, VERBALLY, by DEMONSTRATION, or in an ADVERTISEMENT.

 

Construction Product:

A product, substance, or collection thereof, that has been manufactured, refined or processed and is declared by its ‘MANUFACTURER’ for intended end use for temporary and/or permanent inclusion in a building or civil engineering works, WHETHER  AS PART OF NEW CONSTRUCTION, REFURBISHMENT OR MAINTENANCE.

 

Manufacturer:

Any natural or legal ‘person’ who is responsible for designing or manufacturing a ‘Construction product’ and PLACES IT ON THE MARKET UNDER THEIR OWN NAME or trademark.

 

If the Construction Product is marketed under another person’s name or trademark, THIS PERSON WILL BE CONSIDERED AS THE ‘MANUFACTURER.

Proving Competence

TTF is currently looking at the skills and training landscape and will be engaging further with members on methods of proving competence once initial mapping exercises are complete.

Potential for legislation

There is a distinct likelihood that, if Government does not see a healthy up-take of actions such as CCPI compliance, it may move to legislate.  Aspects of competence, including an Overarching Competence Framework for Construction, are likely to be taken into legislation as part of the developing Building Safety Bill.

Help and advice

If you would like to talk through CCPI and what it could mean to your business, or how you could benefit by aligning your processes with the Code, please email in the first instance to: camilla@ttf.co.uk

Social media assets

If you decide to take part in the Code Consultation, a range of social media assets is available to TTF members to download below to promote further participation amongst your customers.