Developed by an inter-disciplinary Marketing Integrity Group covering the universe of construction products, working under the auspices of the Construction Products Association, the Code asks of all those involved in marketing, sales, distribution and installation of construction products to ensure that information provided to buyers is:
– ‘accessible’ – so that any ‘competent’ individual working with or installing the products can understand how and where to use them, and the limitations of use.
It sets minimum requirements for:
-the creation of product information, including sign-off processes and version control
– the maintenance of core information and associated information
– providing support to customers and users
– proving the competence of anyone involved in conveying information – even verbally – to the end-use buyer or specifier. Thus ethical behaviour and presentation of correct, specific, and accurate product information, when selling in any context (in person, over the telephone or online), will fall under the code.
The Code works through online information audits and per-company licensing; the license fee is yet to be decided (as at 15th March 2021) but, we are told, it will be set at a level at which the vast majority of SME construction product manufacturers, suppliers and distributors, can afford. It will be policed through Construction Products Information Ltd (CPIL), a new independent auditor working within the already-established and respected Considerate Constructors Scheme (CCS) secretariat.
How could my business benefit?
Throughout the construction products supply chain, companies are now looking at how they present information, also whether their teams are sufficiently qualified, whether they are presenting an accurate description of products and their performance. Making your company ready to offer customers the highest levels of customer service, technical information and ethical standards of behaviour will benefit your reputation and thus your potential for enhancing sales.